Data Processing


Better data leads to better decisions

Our Data Processing team carefully reviews, prepares, and delivers your data with accuracy and precision.

We offer services including:

Data Cleansing

Detection and removal of data not meeting quality standards

Verbatim Coding

In-language or back-translated

Data Weighting

Data that’s adjusted to represent a specific population


TURF Analysis, MaxDiff Analysis, Perceptual Mapping

Customized deliverable options including:

Raw Data Files

ASCII, delimited, Excel, Q-Ready SPSS data files, and custom requests


All variables cross-tabulated by client-defined groups

Descriptive Statistics

Frequencies, percentages, means, standard deviation, statistical testing between groups

Tables and PowerPoint Reports

Export data into user friendly formats