Data Processing
Better data leads to better decisions
Our Data Processing team carefully reviews, prepares, and delivers your data with accuracy and precision.
We offer services including:
Data Cleansing
Detection and removal of data not meeting quality standards
Verbatim Coding
In-language or back-translated
Data Weighting
Data that’s adjusted to represent a specific population
Analysis
TURF Analysis, MaxDiff Analysis, Perceptual Mapping
Customized deliverable options including:
Raw Data Files
ASCII, delimited, Excel, Q-Ready SPSS data files, and custom requests
Crosstabs
All variables cross-tabulated by client-defined groups
Descriptive Statistics
Frequencies, percentages, means, standard deviation, statistical testing between groups
Tables and PowerPoint Reports
Export data into user friendly formats
