Online Qualitative Research
Uncover the story in your data
Recruit your quantitative respondents immediately into online discussions so you can continue gathering data for all your research needs. We have expert moderators that are trained to manage every tool and can help your moderators become experts themselves.
Our offering lets you dig deeper by leveraging Research Now panelists through itracks’ industry-leading online qualitative technology platform. We present an ideal solution for all your online qualitative research.
Online Qualitative Research Solutions
Online Focus Group
Leverage Research Now panelists through itracks’ industry-leading online qualitative technology platform in order to conduct a focused, real-time discussion to gather insights into your target market’s collective views and results.
Discussion Board
Give respondents the ability to log on at their leisure and provide feedback over a set period of days, weeks, or months. Engage them in the research asynchronously, or over a period of time on their mobile, tablet, or online.
Image & Video Feedback
Gather video comments and share images for feedback from panelists quickly, interactively, and economically.
Online Focus Group Details
Features
- Instant access to data
- Fast project turnarounds
- Works on low bandwidth
- Interactive polling
Discussion Board Details
Features
- Interactive mobile app with offline capabilities
- Reliable video capabilities
- Randomized questions and topics
Image & Video Feedback Details
Features
- Images and video mark-up tool
- Heat Map Reports
- Feedback Tools – emoticons, comment boxes, text highlighting, and drawing tools
Online Community
Imagine being able to ask your customers a question whenever you want and receive feedback almost instantly. Gain insight on customer satisfaction, loyalty, perception, and spending habits.
In-Depth Interviews
Guide conversations with text, video, and whiteboards with our scheduling, transcribing, and backroom features.
Online Community Details
Features
- Mobile capabilities
- Leaderboards
- Transcript with embedded videos
- Highlight reel tagged videos
In-Depth Interviews Details
Features
- Real-time face-to-face interaction
- Streamlined booking and technical checking services
- Individual or group interviewing
Online Focus Group
Leverage Research Now panelists through itracks’ industry-leading online qualitative technology platform to conduct a focused, real-time discussion to get insights into your target market’s collective views and the meanings that lie behind those views.
Online Focus Group Details
Features
- Instant access to data
- Works on low bandwidth
- Identify purchase drivers (likes/dislikes) of brand
- Interactive polling
Works well for:
- Interviews that involve client observer feedback during the interview
- Projects with multiple interviews requiring scheduling
- Interviews that require transcription and management of transcripts
- Gathering collective views
Discussion Board
Give respondents the ability to log on at their leisure and provide feedback over a set period of days,weeks, or months. Engage them in the research asynchronously, or over a period of time on mobile, tablet or online. The methodology gives you greater geographic reach and longer, more in-depth transcripts than any other qualitative methodology. Conduct your research in-home, in-field, in-store, or even offline.
Discussion Board Details
Features
- Interactive mobile app with offline capabilities
- Reliable video capabilities
- Randomized questions and topics
Works well for:
- In home usage testing
- Ethnography and diary studies
- Concept testing with feedback cycles
Image & Video Feedback
Gather comments from participants quickly, interactively and economically with our Image and Video Feedback services. Respondents use intuitive tools within an online platform to easily provide feedback and mark up multiple types of media. Researchers receive visual creative feedback and insightful reports including heat maps, word frequencies and video reels with comments.
Image & Video Feedback Details
Features
- Images and video mark-up tool
- Heat map reports
- Feedback tools – emoticons, comment boxes, text highlighting, and drawing tools
Works well for:
- Advertisement testing
- Video testing
- Collecting feedback on webpage designs
- Evaluation of concept verbiage (headline, sub-head, copy, etc.)
- Package design research
Online Community
Imagine being able to ask your customers a question whenever you want and receive feedback almost instantly. Whether you have a proprietary panel, or you need a panel recruited, we are here to help you manage your panel within our software and regularly engage them with research activities. Gain insight on customer satisfaction, loyalty, perception, and spending habits.
Online Community Details
Features
- Mobile capabilities
- Leaderboards
- Transcript with embedded videos
- Highlight reel tagged videos
Works well for:
- Mini-communities
- Proprietary panels
- Medium-term feedback engagements
In-Depth Interviews
Blend the simplicity of the text and video chat and the convenience of our scheduling, transcribing and backroom features or share media through the whiteboard feature to guide conversation. Research Now’s In-Depth Interview service is created to provide you a secure and effortless means to gather qualitative data. Clients may listen and speak privately through the online backroom when researcher is asking questions.
In-Depth Interviews Details
Features
- Real-time face-to-face interaction
- Streamlined booking and technical checking services
- Individual or group interviewing
Works well for:
- Interviews where media viewing is required
- Interviews that involve client observer feedback during the interview
- Projects requiring multiple scheduled interviews
- Studies that require long interviews (up to 2hrs)
