B2C Panel and Audiences


Access the experience, preferences, and opinions of consumers

With an extensive global reach of both census representative samples and specific target groups, Research Now gives you access to millions of deeply-profiled consumers, including low incidence audiences which are vastly underrepresented in competitive panels.

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Sample API

Automate the entire sample process – from feasibility and pricing, to project set-up and obtaining sample – in minutes.

Research Now SSI’s Sample API (application programming interface) links your existing project management system to our high quality, first-party consumer data. The system-to-system connection enables convenient, 24/7 access to Research Now SSI’s deeply profiled, extensive consumer panel portfolio for precise audience selection, reliable data and results, more rapid survey fielding, and unsurpassed project feasibility.

Examples of hard-to-reach audiences we can reach

Virtual Reality Headset Owners

Rural Voters in Ohio

Psoriatic Arthritis Sufferers

Luxury Car Intenders in Europe

Robust, Continually-Refreshed Profiles

We focus on making sure our panels are comprised of real people with robust, continually-refreshed profiles. As the global leader in online data collection, we maintain over 2,700+ profile attributes across a wide range of audience categories, including:

  • Automotive
  • Home Features and Improvements
  • Utilities
  • Travel & Leisure
  • Interests / Hobbies
  • Electronics
  • Mobile Phone
  • Tobacco Products
  • Department Stores
  • Dining Out
  • Insurance
  • Consumer Banking
  • Groceries
  • Beer, Wine, and Liquor
  • Entertainment
  • General Household
  • Ailments & Health Conditions