Third-Party Data Append


Targeted and enhanced survey results using leading independent data sources

We combine third-party data sources with survey responses to provide you with comprehensive survey results. With access to thousands of profile parameters, you gain a collective view of your data with additional insights, including online and offline behaviors and purchasing propensities.

Benefits & Features

  • Improve segmentation analysis and predictive modeling
  • Tie attitudinal and transactional data to the same person
  • Incorporate our data in your database management platform or loyalty database
  • Obtain cross media & device measurement across a single-source panel
  • Maintain a meaningful set of CRM metrics

Select Partners Include:

Acxiom Personicx Clusters
Acxiom InfoBase

Environics PRIZM5

IRI Proscores

Experian Mosaic
Experian Scorex Plus
Experian ConsumerView

Claritas PRIZM/PRIZM Premier
Claritas P$YCLE
Claritas ConneXions

Dun & Bradstreet: DUNS, SIC, and NAICS