Third-Party Data Append

     

Targeted and enhanced survey results using leading independent data sources

We combine third party data sources with survey responses to provide you with comprehensive survey results. With access to thousands of profile parameters, you gain a collective view of your data with additional insights including online and offline behaviours and purchasing propensities.

Benefits & Features

  • Improve segmentation analysis and predictive modelling
  • Tie attitudinal and transactional data to the same person
  • Incorporate our data in your database management platform or loyalty database
  • Obtain cross media & device measurement across a single source panel
  • Maintain a meaningful set of CRM metrics

Select Partners Include:

Acxiom Personicx Clusters
Acxiom InfoBase

Environics PRIZM5

IRI Proscores

Experian Mosaic
Experian Scorex Plus
Experian ConsumerView

Claritas PRIZM/PRIZM Premier
Claritas P$YCLE
Claritas ConneXions

Dun & Bradstreet: DUNS, SIC, and NAICS