Mobile Research Score®

     

Quality data begins with a positive participant experience – on every device

The number of surveys started on mobile devices continues to rise, making it imperative to design research with mobile in mind.

Why does mobile matter?

Representativeness

Reach and engage the right audience

Data Quality

Design research to collect quality data across all devices

Feasibility

Allow for quicker and more efficient fielding

Weighted Scoring System

The Mobile Research Score® rating system is a proprietary weighted scoring system that uses 10 key criteria to determine the mobile readiness of your surveys. Our calculator provides a customised score complete with details on what positively and negatively impacts your survey’s mobile readiness.